• A "model" defines your data, how it's validated and how it relates to other data. A "model" might define a customer account or a product.
• A "view" defines how your data is presented. A "view" might be the actual page a user sees when updating their profile.
• A "controller" defines the business logic about how your application functions. A "controller" might define who can do what with user accounts -- logging in, updating information, and adding new accounts.

• Spree
• Las Olas Resort (built by End Point!)
• UnSpun by Amazon
• 43 Things
• Blinksale

Many more examples are available at Happycodr.

• Size: We're not a 1 or 2-guy shop. We've got a growing team of more than 20 engineers that work directly with clients.
• Hosting: We're one-stop: We host all our Rails sites in secure, fast, and tightly-managed hosting environments. See our Hosting section for more.
• Experience: We've been building ecommerce and web applications for over 10 years for many types of companies, non-profits, and individuals.
• Database Design: Your data is your business. While the appearance, design, and features of your web application may change dramatically over time, your data must outlive all of these changes and remain consistently clear, clean, and meaningful. End Point understands this fact and makes every effort to deliver the most robust, comprehensive database design possible. Your front-end application can change dramatically, but End Point ensures that the organization and cleanliness of your data is never in doubt. Some Rails shops are content to let Rails handle all the data integrity for you; End Point holds itself to a higher standard and delivers database designs that survive better over time.
• Ajax/Web 2.0: We make Ajax-enabled sites your users will love. Rails make it easy, and backed with our decade plus of real-world experience, you're in good hands.