End Point was established in 1995 by Rick Peltzman and Ben Goldstein with the aim of providing effective, innovative solutions and services to the nascent internet industry. Rick's business background forged during his ten years on Wall Street and Ben's technical savvy and PhD in Computer Science formed the ideal foundation for the company to succeed in the blossoming Internet industry. The company took on increasingly challenging projects for its growing list of clients, from brochureware to user interface construction to database design to full implementations of complex ecommerce applications.

Since End Point first opened for business, the web has boomed, busted, and re-emerged. During this time, End Point has found ways to thrive and help our clients achieve their objectives despite the ever-changing online business environment. We're grateful to have had the opportunity to help so many of our clients grow their businesses. End Point is always ready to serve our clients' evolving needs.

End Point Timeline  1963  Founders Ben and Rick meet each other on the playgrounds of Blauvelt Elementary School in Rockland County, New York.  1995  Ben and Rick found End Point Corporation in New York City to service the needs of the burgeoning internet industry. End Point's first client is the accounting firm Berenson LLP, which remains an active client. End Point launches its first corporate website. 1996 Company continues to develop effective new marketing-oriented sites for New York-area small- and medium-size businesses. 1997 End Point's first break-out client, a well-known publisher of educational text books, hires the company to build an innovative online catalog. 1998 End Point lands first big-name retail client, Michael C. Fina. Develops Fina site using MiniVend, the forerunner of Interchange. In a feature article, Crain's Business Magazine names End Point an "up and coming innovator" and a "company to watch". 1999 End Point continues its growth through the development of several new websites for organizations such as Cachet magazine. The company gains clients in new industries such as legal and manufacturing. 2000 End Point remains an independent firm after turning down a buy-out offer from a major web development concern (which folded in the 2002 dot-com crash). End Point hires its first full-time developer, Swe Than, a detail-oriented programmer with excellent skills in database design and management. Mimi Chan comes on board, bringing talents in front-end design and webmastering. 2001 End Point recruits Nick Alexander into the fold. Nick opens up new capacities in interface design, JavaScript, XML, and Flash technologies. 2002 End Point hires Jon Jensen, formerly of Red Hat, Inc. Jon is one of Interchange's core developers and gives End Point strong expertise in systems administration and website hosting technologies. Mark Johnson also joins End Point from Red Hat, bringing applications-focused development skills, an excellent capacity for coding business logic, and a wealth of experience in customizing Interchange to address complex client projects. End Point begins working with Backcountry.com, a firm that will grow into a major online retailer of outdoor recreation products, and CityPass, a growing presence in the travel and tourism industry. 2003 Sonny Cook joins the End Point team. Formerly employed by Interchange's creator, Akopia, Sonny brings key skills in Linux, Java, and database management. 2004 Ethan Rowe joins End Point, lending the company extreme versatility with his business logic and database skills and ability to implement new technologies. The company also brings on Steve Shoopak, who has a wealth of experience in Java, database work, and systems integration. 2005 In the first half of the year, End Point continues to expand by adding experienced database and Perl developers Brian Miller and Jeff Boes to the team. As the summer begins, End Point brings on programming interns Chad Plummer and Ben Neuwirth, students at Columbia University. In the fall, End Point hires Brian Dunn, who brings expertise in online marketing and e-commerce project management, and three new engineers: Max Cohan, Dan Collis-Puro, and Greg Sabino Mullane. These engineers bring diverse cross-platform development skills, low-level database engineering experience, and system administration abilities. To accomodate continued growth, End Point moves to a new, more spacious office in the heart of Manhattan's Flatiron District at Broadway and 20th. 2006 End Point adds yet another skilled developer to the ranks as David Christensen joins the team. Later, recent computer science graduate Eric Choi dives into B2B integration during his summer internship. As the summer draws to a close, Ron Phipps comes on board and brings his extensive Interchange e-commerce experience and clients from his former consultancy, Reliant Solutions. Next, Daniel Browning joins the team, adding his high-level skill set in Interchange, Perl, and database development. Daniel also brings his clients from his company, Kavod Technologies Inc. After a period of evaluating and testing Ruby on Rails for long-term stability and maintainability, End Point develops its first Rails application for a client, and begins offering Rails support along with its other services. 2007 The new year finds End Point busy helping its clients cope with growth and managing many simultaneous projects with "camps", our sophisticated development environments. In the spring, PJ Cabrera joins the engineering team, fresh from several successful Ruby on Rails consulting projects. Next Ryan Masters and Steven Jenkins come on board as well, bringing their expertise in Perl, Unix system administration, and AFS internals, among many other talents. Mid-year, the company overhauls its website to be fully multilingual in Spanish and English. We also complete an evaluation of the new generation of version control software, and we adopt the powerful Git distributed version control system for our development and begin transitioning to it to benefit from its speed, storage efficiency, and easy branching and merging. In September, Greg Sabino Mullane first releases Bucardo, open-source multi-master and master-slave database replication for PostgreSQL, which has already been under heavy use for several years. Also, Kevin McBride joins the End Point team, and we put his long experience in Unix systems programming, network monitoring, and web development to good use. In December, as the pace of holiday shopping traffic picks up, End Point welcomes five new engineers to its ranks. From Interchange consultancy Triangle Research come Carl Bailey, Richard Templet, and Chris Kershaw, bringing their expertise and clientele. In addition, Charles Curley brings his deep systems engineering experience, and Jordan Adler offers his web development expertise. 2008 The skills of Kiel Christofferson in systems and network administration and Sean Schofield in Ruby on Rails e-commerce development are welcomed as the company begins the year with all employees gathering for the traditional annual meeting in New York. The second quarter of the year sees our Perl and Interchange web applications development team receive a boost from new employees Bob Branch, James Moser, and JT Justman, who each also have experience in system administration. In May, Greg Sabino Mullane speaks at PGCon in Ottawa, Canada, about Bucardo and DBIx::Cache (a new Perl query caching system). Jon Jensen represents End Point at the Interchange booth during the 4-day LinuxTag exhibition in Berlin, Germany. Bill Bennett then brings small business ecommerce experience to his internship, while Mike Robinson is welcomed to the team as he dives in with Unix system-level development in C.