SEO and Web Analytics

End Point has experience with a variety of analytics and advertising tools geared towards SEO (search engine optimization) and SEM (search engine marketing).

SEO and SEM are important web business areas focused on increasing traffic to your site from search engines and improving SERP (search engine results page) position.

Put End Point's SEO consultants to work for you!

Our Services

Technical SEO (Search Engine Optimization)

End Point offers technical SEO services to complement your existing or planned link building and content development efforts. We provide consultation on common technical SEO issues such as:

  • duplicate content (canonical tag, nofollow implementation, parameter management)
  • crawlability, indexation issues (monitoring and troubleshooting)
  • site architecture, internal link structure
  • page optimization (minimizing requests, css sprites)

We can also develop custom SEO tools such as log parsing tools, duplicate content analysis, and mock crawl tools for your development environment. We can coordinate these services with existing APIs such as Google Webmaster Tools API and SEOmoz's API to provide you the most actionable information.

End Point has technical expertise in both ecommerce SEO and CMS SEO. We can work with your existing SEO or SEM firm and aim to complement their link building and content development efforts with our technical expertise. We work well on a team with others who have expertise in these other areas of SEO and SEM.

Analytics

Web analytics are an important requirement to monitor not only SEO and SEM progress, but also to monitor metrics such as user engagement and conversion.

End Point can provide you services to use the following Google Analytics tools:

  • Google Analytics (core)
  • Google Analytics custom event tracking
  • Google Analytics Ecommerce tracking
  • Google Analytics custom segmentation setup
  • Google Analytics Website Optimizer

We can also use our expertise with the following Omniture tools to monitor SEO and KPIs (key performance indicators):

  • Omniture SiteCatalyst (ecommerce or CMS driven)
  • Omniture SiteSearch
  • Omniture Test&Target

We have familiarity with other analytics tools and can help you integrate these tools into your web environment.

Social Media

End Point has developed custom tools to integrate with social media sites such as Facebook (Facebook Connect), Twitter, Digg, Del.i.cio.us, and Blogger.