Rick Peltzman and Ben Goldstein started End Point in 1995 to provide effective, innovative solutions and services to the nascent Internet industry. Rick’s business background forged during his ten years on Wall Street and Ben’s technical savvy and PhD in Computer Science formed the foundation for the company’s success. End Point’s projects for its growing list of clients run the gamut from brochureware to user interface construction, and from database design to full complex ecommerce implementations.
Since End Point first opened for business, the web has boomed, busted, and re-emerged as a mainstream fixture of life. During this time, we have helped our clients achieve their objectives in an ever-changing business and technology environment.
1963: Founders Ben and Rick meet each other on the playgrounds of Blauvelt Elementary School in Rockland County, New York.
1976: Founders Ben and Rick begin their first business venture painting houses together to help finance college.
1995: Ben and Rick found End Point Corporation in New York City to service the needs of the burgeoning Internet industry.
1997: End Point’s first break-out client, a well-known publisher of educational text books, hires the company to build an innovative online catalog.
1998: End Point lands its first large retail client and develops their ecommerce site using MiniVend, the forerunner of Interchange.
In a feature article, Crain’s Business Magazine names End Point an “up and coming innovator” and a “company to watch.”
2000: End Point remains an independent firm after turning down a buy-out offer from a major web development concern, which later folded in the dot-com crash.
2002: End Point hires Jon Jensen and Mark Johnson, formerly of Red Hat, Inc., to expand on its ecommerce and system administration abilities and add a PostgreSQL database support offering.
End Point begins working with Backcountry.com, a firm that will grow into a major online retailer of outdoor recreation products, and CityPass, a growing presence in the travel and tourism industry.
2003–2005: End Point begins a period of rapid growth and hires eight full-time developers to meet the demand.
To accomodate continued growth, in 2005 End Point moves its headquarters to a new, more spacious office in the heart of Manhattan’s Flatiron District at Broadway and 20th Street.
2006: After a period of evaluating and testing Ruby on Rails for stability and maintainability, End Point develops its first Rails application for a client, and adds Rails support to its services.
Experienced ecommerce consultant Ron Phipps of Reliant Solutions joins End Point, bringing his clients into the fold.
2007: End Point begins widespread deployment of DevCamps among its clients, helping them to sanely manage many simultaneous development projects.
Greg Sabino Mullane and Backcountry.com release Bucardo, open-source database replication for PostgreSQL, already under heavy internal use for years.
End Point acquires Triangle Research, an Interchange ecommerce consultancy, with its expertise and clientele.
2008: Spree Commerce, a new open source Ruby on Rails project, is born at End Point and soon sees several deployments.
2009: Hosting and virtualization support deepens as another Red Hat Certified Engineer (RHCE) joins End Point.
The team delivers a large project using Django, Python, and PostgreSQL.
2010: End Point engineers complete new web projects using Ruby on Rails, Spree, Interchange, and PHP. They also lead projects involving NoSQL database development and configuration & deployment automation in the cloud.
Demand for End Point 24x7 PostgreSQL support grows as well.
2011: The team delivers a GPS and location-aware system with an Android app and a YUI web client backed by a Ruby and Sinatra server application.
The Liquid Galaxy team grows to 5 employees and travels the world doing installations.
2012: End Point doubles its Manhattan office space to accommodate growing staff and Liquid Galaxy work.
Developers delivered new technology in Piggybak (lightweight Rails ecommerce), Street View in Liquid Galaxy, and various contributions to open source projects.
The company also completed several large non-ecommerce Rails applications; Python, Perl, PHP, and Java projects; and numerous server migrations to both dedicated servers and cloud infrastructures.
2013: As the year begins, the company hires several new employees to meet customer demand.
Hover over a point on the timeline above to learn more about End Point’s history.