End Point Team

Our team, headquartered in New York City, has developed, maintained, and hosted ecommerce and other web solutions since its founding in 1995. We combine web application development, database and hosting expertise with understanding clients’ objectives to excel in client satisfaction.

Ron Phipps

Ron Phipps

Director of Team Management

With End Point since: 2006
Location: Santa Clarita, California (Los Angeles area)

“[Ron’s work] is like a dream come true.” —Mark Friga, FrozenCPU.com

Ron has been working with Interchange since late 2000. After choosing Interchange as the primary platform for ecommerce development for his company Reliant Solutions, Ron went on to build many successful sites, including FrozenCPU.com, Backcountry.com, and Reliable-Medical.com. Ron’s experience covers Interchange development, database design and implementation, and system adminstration. After working for himself for 9 years Ron decided it was time to join the talented team of developers at End Point and began working with them in August 2006.

FrozenCPU.com version 2.0. Rewrote the entire FrozenCPU.com site from the ground up using the latest Interchange release.

Owner and Interchange Developer for Reliant Solutions.

Senior Software Developer for Plexis Healthcare Systems.

BS, Computer Science, Southern Oregon University, Ashland, Oregon, 2000.

Ron enjoys playing poker with friends, video games, traveling with his wife Crystal, and snowboarding. Ron and Crystal play in a kickball league on Monday nights for one of the best teams in the league. Ron also travels the world competing in professional paintball with a top 4 team, New York NRG. Ron does not currently have children, but looks forward to starting a family in the years to come.

Recent Blog Posts By Ron Phipps

Custom apache log to only show html requests

April 6, 2012

Today while working on an AJAX issue for CollegeDistrict.com I came across a need to only see HTML requests to Apache while leaving out all of the many requests for images, css, and js files. This wo... (Custom apache log to only show html requests cont.)

Some great press for College District

January 5, 2012

College District has been getting some positive press lately, the most recent being a Forbes article which talks about the success they have been seeing in the last few years. College District is a co... (Some great press for College District cont.)

Labeling input boxes including passwords

December 23, 2011

I'm currently working on a new site and one of the design aspects of the site is many of the form fields do not have labels near the input boxes, they utilize labels that are inside the input box and f... (Labeling input boxes including passwords cont.)

We are hiring: Ruby on Rails Developer

June 24, 2011

Job Description: End Point is looking for a talented software developer who can consult with our clients and develop their Rails web applications. We need someone that focuses on the client and will de... (We are hiring: Ruby on Rails Developer cont.)

Competing with the big players in e-commerce

June 20, 2011

While attending the Internet Retailer Conference and Exhibition in San Diego last week I had a few moments to speak with Nathan Barling, the CTO for Shoebacca.com. During our conversation he mentioned ... (Competing with the big players in e-commerce cont.)