Expertise

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SEO, Google Ads, Analytics

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Google Ads

With an effective ad strategy through the lifecycle of your campaign, End Point will help you target your market. Our team is certified in Google Ads, and has effectively managed campaigns for companies ranging from startups to the Fortune 500.

Understanding and Research

We first take the time to understand your brand, and will help you develop your campaigns by evaluating your target market and performing competitive analysis on your competitors. If you already have existing campaigns, we will analyze them to identify strengths and areas for improvement.

Tracking and Optimization

We will manage your campaigns, with the primary goal of increasing the return on your investment. Running a successful paid search campaign requires dedication and attention. Ongoing analysis and regularly updating your campaigns leads to growth.

Our team can track and test every aspect of your campaign, including cost-per-click, keyword performance, and visitor patterns on landing pages. We provide detailed reporting to give you a thorough understanding of how every marketing dollar is spent.

Other Advertising Platforms

End Point鈥檚 team is also experienced in advertising on Bing, Yahoo!, Twitter, and Facebook, and we are happy to give you a free consultation.

SEO

During all of our projects, we keep best practice SEO (search engine optimization) in mind. SEO has evolved significantly over the last 10 years, with a balanced focus on content (keywords, long-tail content) and technical aspects (speed and performance, clean code, minimized duplicate content). We focus our SEO efforts on:

  • Assisting with information hierarchy and page organization
  • Addressing website bot crawling errors
  • Developing a mobile-friendly, responsive website
  • Running tools to finding and removing duplicate content
  • Providing recommendations for on-page content such as headers, breadcrumbs, and body content
  • Using Google Analytics to assess and improve user navigation and conversion through organic search
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