Our Team

End Pointers can be found around the world solving problems and serving our customers.

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Greg Davidson

Greg davidson

“Just wanted to drop you a note to tell you how awesome Greg has been … He’s very quick to learn and to share what he knows, and doesn’t hesitate when it comes to jumping onto whatever task is at hand and getting it done (and doing it well).” —Ben Sukow, Backcountry.com

Greg has been developing web sites and applications since 2004. He has a passion for building and refining high-quality user interfaces that people enjoy using. Improving performance, usability, and UX is important to him and he finds it fun to track down and fix quirky & CSS-related browser inconsistencies.

Greg has experience with a variety of server-side platforms including Node.js, Rails, Django, and Interchange. In the database and document store space, Greg has experience with PostgreSQL, MySQL, and MongoDB.

Greg excels at client-side JavaScript and related frameworks (Angular, Backbone, jQuery), front-end tooling (gulp, grunt) and CSS (Sass/libsass, autoprefixer, Stylus). While he’s not a designer, Greg has a keen eye for design and takes pride in building out polished user interfaces that look great across a variety of browsers, devices & screen resolutions and match the intended designs closely.


Web Applications Developer for SOLE Footwear (yoursole.com) from 2004–2011. Developed and improved SOLE’s web store using Interchange, Perl, and PostgreSQL. Improved the user experience of the checkout process and store locator with JavaScript, jQuery, and the Google Maps API. Developed a retailer site so SOLE customers could enter their own orders, view sales reports, and make credit card payments to their accounts. Used Django to build custom blog, testimonials, and product reviews features. Developed ReCork Cork Recycling Project (recork.org) site including a custom content management system.

System Administrator for Maxwell Paper Canada from 2001–2004. Managed a Linux and Windows network for 40+ users. Developed web app using PHP, MySQL, and Apache to help the geographically distributed sales team coordinate their sales prospecting efforts.


  • BS, Electronics Engineering Technology, DeVry Institute of Technology, Calgary, Alberta, 2001.


Greg is an avid music fan and musician. He plays several instruments including guitar and more recently clawhammer banjo. He loves spending time with his family — especially skiing and snowboarding with his kids at the local ski hill. He also enjoys keeping up with modern web development techniques, best practices, and processes.